Universal Taste was founded in 1999, with the goal of producing and supplying 100% pure Organic Nutrients from the wild to the world. President Guilherme C. Moreira started his research on the Açai fruit, known by the Amazonian natives as “The Milk of the Amazon”, and other super fruits as Camu-Camu, Buriti, Cuapucu, two years before creating the company.
He discovered that Açai was considered to be the most nutritious superfood of the Rainforest fruits with the highest concentration of antioxidants ever found in nature in one single product, and also packed with Omega 3 and 6, Anthocyanins * Polyphenols *, Essential Fatty Acids, Calcium and Vitamin E. Eventually Camu-Camu fruit was found to be the number one source of Vitamin C and some Vital Minerals, having up to 30 times more vitamin C than Acerola Berry, 50 times more than Oranges, envisioning consumers around the globe getting the health benefits from the Acai Berry.
Guilherme noted that Açai was popular in the Amazon regions and consumed daily by natives, eventually in the sports world in Brazil among athletes, and wanted to Introduce to the United States a product that gave natural energy combined with Sustainable Ideas, but Guilherme was also concerned with the environment; he wanted to make sure that the trees were not damaged in the process, and respect was shown by protecting the environment and helping the natives of these rural areas.
In 2001 Açai Power was introduced to the United States as a frozen Açaí sorbet. It had positive feedback starting in Late 2002, with many American athletes and health-conscious consumers taking notice of the super Antioxidant fruit. It has appeared in various health magazines and many articles have been featured on the benefits of this delicious exotic fruit.
It was also part of the sustainable project created by Guilherme, making sure some Key companies in North America were part of this challenge and started promoting his project by being part of some Key Natural Food Trade shows in North America ( Expo-West Anaheim CA 1999 – 2000, Fancy Food Show NY 2000, Expo-East Baltimore 2001-2002, Supply Side West Vegas 2001-2002 and others years after ) presenting and inviting some key companies as Naked Juice, Sunopta, Bossa Nova, Sambazon, Monavie, Frutzo, Crofters and others, to the Amazon Rain Forest for a better understanding of his project of creating Sustainable work to preserve the Eco-system and at the same time studying the human body needs, with the idea to bring Organic Vital Nutrients from the wild to the consumers table.
In late 2003 after research in Food technology, Guilherme found the process of Lyophilization to be Key in preserving Vital Nutrients in a form of Powder ( Freeze Dry Powders ) Vitamin C with all types of Antioxidants and other nutrients could be processed into Freeze Dried Powder as another way aside of Frozen Puree, he contacted Liotecnica Company in Sao Paulo Brazil for the development of the first ever produced OrganicAçai & Camu-camu Freeze Dried Powders.
Nowadays we maintain our ideas growing with the supply of Organic raw Nutrients from the wild to the World Market helping the juice manufacturers and Nutraceutical applications with products being produced under guaranteed quality control certifications required by our present market.
